The founder directors Mr Devinder Singh Rekhi, Amrit pal Singh Rekhi and Bhupinder Singh Rekhi started with distribution for a FMGC trading company Hindustan Lever Ltd for the Indirect Coverage markets and established themselves in the trade distribution reach to three districts and around 5000 outlets in a span of ten years. The experience of distribution with major FMCG companies like Hindustan Lever Ltd, Dabur India Ltd, Parle Biscuits Pvt Ltd, Godrej Home Products, L’Oreal, Balsara, Patanjali, Perfettie, NOKIA, Reliance Mobile and Blow plast (VIP Suitcase), Malpani Products Pvt Ltd made the directors confident in starting their own brand and distribute the product through the experienced channel. A hunt for the product started and after much study they decided to start an edible oil company. As they were distributors for Malpani products who were in the business of tobacco and Edible oil, an offer was made to take over the unit of edible oil from Malpani group and this led to the start of the manufacturing business of the group.
The Vision was quite clear, Our Product, Our brand and Distribution to the whole country……. The company has approached the market with the strategy of reverse integration and after achieving the target of Rs 2000 million are soon going to come up with a refining plant of 200-300 tons per day capacity. Our vision is to be globally recognized company to produce, source and market the best world class quality products by adopting world class latest environment friendly technology and to build strong brand loyal customer base for the years to come plus to build trust and healthy relations among our employees, our investors, our society.
The Company has diversified in various areas of human life through its ingress into a wide spectrum of sectors like Edible Oils, Indian Spices, Fresh Fruits & Vegetables Exports, Herbal Personal Care Products, Ayurvedic Propriety Medicines, Dental Health Care, Construction and Bicycles. The company intends to be a global company through supplies of these products all over the world.